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PBrand identity and web development

Hafla Event Planner

Category​

Product Design

Client​

Chiheb Mouelhi

Start Date​

September 2021

Designer​

Chiheb Mouelhi

Brand overview

Hafla is an innovative event planning platform that connects users with vendors, artists, and service providers to create seamless and memorable experiences. With a user-friendly interface, integrated booking, and AI-powered recommendations, Hafla simplifies event organization for individuals, businesses, and event professionals. Through strategic partnerships, content marketing, and its podcast Hafla ala Ghafla, the brand aims to become a leading marketplace in the industry.

Branding and identity

Websites and digital platforms

Content strategy for social media

Product making for
friendly users

Hafla is designed with a user-centric approach, ensuring a smooth and intuitive experience for all users. By simplifying navigation, offering clear booking processes, and optimizing accessibility, the platform makes event planning effortless and enjoyable. Continuous user feedback drives enhancements, making Hafla more efficient and user-friendly over time.

Hafla's research focuses on user behavior in event planning and optimizing vendor connections. Insights drive platform improvements, ensuring seamless event management and enhanced user experience.

Hafla's concept design prioritizes a seamless user experience with an intuitive interface for effortless event planning. It combines sleek visuals with a structured workflow, making vendor discovery, booking, and management simple and efficient.


Hafla's UX case study analyzes user pain points in event planning, focusing on streamlining vendor discovery and booking. Testing and feedback led to an intuitive design that enhances usability, reducing planning time and effort.

Hafla's testing process includes usability testing, A/B testing, and user feedback sessions to refine the platform. Insights from real users help optimize navigation, streamline booking, and improve overall user satisfaction.